PREFACE: this post is targeted primarily at musicians/bands/producers/etc. 

We all know that the music business is in flux. Record labels are dying, physical CD sales have plummeted, nothing that used to work works any more, and we as independent artists have to keep adapting to have any chance to find some level of success. Yet, there are still tremendous opportunities at our fingertips. 

I have been thinking a lot lately about how much potential there is for us helping each other gain more exposure, traffic, hits and eventually, fans. Does this sound attractive to you? If so, read on. Now, these ideasI’m writing about aren’t exactly original or new – in fact I have read about them on the web. So the concepts already exist – but they usually fall flat in practice.